It may sound annoying for cord cutters who have subscribed to media services for watching Sports network as the Sling TV monthly subscription charges are going to be 25% more than earlier.
From last three years, SlingTV is offering the services to the users from 20 odd and latest TV channels including AMC, CNN, Disney and ESPN without subscribing to cable for $20 a month. It will now charge $5 more. So, you can say that the revised charges for Sling Orange pack are $25 a month. Though no new TV channels have been added and the price of package beyond this remained unchanged. According to Warren Schlichting, the price of the programming channels are continuously increasing, so the hike in package price is obvious.
All those subscribers who are new to Sling TV will get their package at the new effective price but the existing customers have one month before the price actually hike. They can’t maintain the same price after the defined time period.
Sling TV, a subsidiary of Dish Network is the first of its kind service that is offering live as well as on-demand content from multiple channels through the internet without requiring cable network. Others that have copied the same schematic include DirecTV, YouTube, and Hulu with Live TV. All these services are offering free one month trial without any contract or commitment.
Sling has a large customer base with almost 2.3 million customers around the world. Whereas if you compare it with DirecTV Now or Hulu, then each has 1.46 million and 800,000 customers. If we see in total, then there are more than 5 million users of live streaming services.
This is not the only Live TV streamer that has hiked the prices but there is Live TV streamer as well who have increased the price from $30 to $40. The name of such a streaming service is PlayStation Vue.
Sling TV in its announcement also said that no other changes have been to the Subscription fees besides its normal price hike. Sling Blue, another package is offering more than 35 channels from different mixes like NBC, Fox but not Disney and ESPN. If you want to subscribe orange and blue package together, then you have to pay $40.
Free flip or flop, no subscription required
Maybe the fact that some people are canceling their service due to the price hike, the company has introduced a new experience in it. The app is now getting ‘Watch now’ feature where you will find a list of hundreds of TV shows and movies. You can watch shows and movies like Good behavior, flip or flop, The Detour and many more. You will also get ads in between that will last for around 2 minutes.
According to Schlichting, the company is trying to rebuild the relations with existing customers as they are not ready to pay for the price hike.
He also added that some people have jumped to Roku as they are getting more shows and movies on it. The Roku app is offering support for more number of channels at a reasonable rate. So, keeping these loopholes in mind, the company is trying to come with new platforms in order to lure more and more customers. All the new platforms will soon be available on Sling TV app.